Kids Potential is entering its 7th academic year as part of an educational program to improve academic performance & behavior in school age children.
Watch kids succeed by clicking on the PBS documentary & FOX News links. Over 2,000 students benefit from Kids Potential in public schools every day. Shouldn’t yours?
In a long term research study of hundreds of public school children, standardized test scores show that students perform better in math & reading with Kids Potential.
Kids Potential™ PDF Print

Potential™

Help Your Kids Reach Their Potential

with Patented Kids Potential™

 Patent
Kids Potential™ received patent #7,771,756 on August 10, 2010 titled
“Nutritional Supplement to Enhance Learning, Academic and Behavioral Performance”*
  • Teachers say that the classroom is quieter and more focused.
  •  Principals report significantly fewer office referrals for anti-social behavior.
  •  Parents notice that their kids seem calmer, more in-control and able to learn.
  •  Standardized test scores reflect significant improvement testing scores. 
  • One grandparent commented that her typically distracted grandchild was finally able to sit calmly, focus and finish his work.
  • See why an entire school district is now dispensing Kids Potential to thousands of children daily.

     It is no surprise - Kids Potential is designed to support brain function which impacts academics and behavior.  Help your kids jump start \the school year with Kids Potential.

 

CLICK TO SEE THE PBS DOCUMENTARY: How To Turn Around A Failing School*   
CLICK BELOW FOR THE FOX NEWS SEGMENT

FOX News followed the Eat Exercise, Excel Program and reported on its success.  Click below to view this news update (6 min):



CLICK ON THE LEFT COLUMN TABS BELOW FOR MORE INFORMATION

 

 

History 

Potential™ - is a patent pending, natural chewable multivitamin for kids has been independently tested under university supervision and has expanded to a multi-center trial now beginning its 8th academic year, involving thousands of US school children to determine the effect of nutritional supplementation on academic performance and behavior.

Schools evaluated the impact of nutrition on behavior and academic performance.  Objective test results showed that nutritional support made a significant, positive impact on how well children learned, retained information for testing and behaved in the classroom.  Students who took Kids Potential™ had improved standardized test scores, as well as a significant reduction in anti-social behavior. 

The first study school where Potential™ was introduced experienced a 95% reduction in office referrals - meaning teachers and administrators could use their time to teach and improve curriculum because the kids were behaving, following the rules, focusing on academics instead of distraction.  This school which could not meet testing benchmarks consistently, achieved the highest score in the school district in Math and the second highest in English during state testing in the first year that Kids Potential™ was included in the turnaround program called Eat, Exercise, Excel.

Summary of Beneficial Outcomes:  

  • #1 in school district in Math, meeting benchmark for 10 years in advance
  • #2 in school district for English, meeting benchmark for 10 years in advance
  • 13 fold improvement in physical fitness (40 kids met Presidential Physical Fitness standards, vs. 3 in previous year)
  • 95% Reduction in Referrals for anti-social behavior
  • 80% Reduction in Out of School suspensions
  • 97% Reduction in Suspension for Violence
  • Teachers report less difficulty managing classroom
  • 80% Reduction in teacher attrition
  • Reduced absenteeism for teachers & students
  • Volunteers & community partnerships increased
  • Parent-Teacher Organization reactivated for the 1st time in 10 years

It is important to note that there is a link between math and behavior:  math requires logical reasoning skills - skills that are also recruited when making decisions that impact behavior and understanding logical consequences.  So it makes sense that high math scores were also reflected in better classroom behavior.

After seeing a former failing school rise from the bottom of the school district testing scores to the top, every other school in this district wanted to include Potential™ as part of their programs to improve academic performance and behavior.   When consistently taken, the results were the same.  Kids just feel better and have a better attitude with balanced nutrition.  Potential™ supplements important nutrients of a balanced diet that not all children have.

Former failing schools experienced such remarkable turnaround within just one school year that PBS filmed a documentary on this program and called it "How to turn around a Failing School."  A FOX News broadcast in 2006 interviewed parents, children & teachers about long term results.Their investigation documented that the dramatic changes experienced in the first year were lasting and profound.

CLICK to view the 28 Minute PBS documentary "How to Turn Around A Failing School:  PBS DOCUMENTARY

 

Advantig Kids Potential™ is designed to give your child the ultimate nutritional advantage.  Formulated to support kids' needs during growth.  Designed for a kid’s palate and parents’ discriminating taste.

Kids Potential Contains:

  • NO Aspartame (artificial sweetener common in some mass market Kids Vitamins)
  • NO Sucrose (white sugar common in mass market Kids Vitamins & Gummy products)
  • NO Saccharin (artificial sweetener common in mass market Kids Vitamins)
  • NO Sorbitol (artificial sweetener)
  • NO Acesulfame potassium (artificial sweetener common in mass market Kids Vitamins)
  • NO Fructose (implicated in childhood obesity, common in mass market Kids Vitamins)
  • NO Gluten (allergen)
  • NO Wheat (allergen)
  • NO Milk or lactose (allergens)
  • NO Nuts (tree or ground - allergens)
  • NO Yeast (allergen)
  • NO Soy (allergen)
  • NO Starch (allergen common in mass market Kids Vitamins)
  • NO Corn (allergen)
  • NO Egg (allergen)
  • NO Caffeine or other stimulants (unncessary additives)
  • NO Hydrogenated oil (trans fat common in mass market Kids Vitamins)
  • NO FD&C Blue #2 Lake (artificial color common in mass market Kids Vitamins)
  • NO FD&C Red #40 Aluminum Lake (artificial color color common in mass market Kids Vitamins)
  • NO FD&C Yellow #6 Aluminum Lake (artificial color common in mass market Kids Vitamins)
  • NO Artificial Flavors (synthetic additives common in mass market Kids Vitamins)
  • NO Sodium Benzoate (preservative common in mass market Kids Vitamins)
  • NO Butylated Hydroxytoluene (preservative common in mass Market Kids Vitamins)
  • NO Synthetic Vitamin E (synthetic vitamin common in mass market Kids Vitamins)

Potential™ is a dietary supplement and is intended to be used as a part of a whole body wellness program.  Potential™is administered by schools to thousands of US school children daily and is not a substitute for a balanced diet or exercise.

 

Special Ingredients in Kids Potential™ You Won't Find in Mass Market Vitamins*

Important Antioxidants from High ORAC Fruit Concentrates*

Not only do high ORAC fruit & berry concentrates provide delicious natural flavor and color, they provide essential, concentrated antioxidant supplementation from natural whole food sources.  High ORAC (Oxygen Radical Absorbance Capacity) antioxidants from fruits & berries have been shown to be beneficial for healthy brain and nerve function and behavior.   We developed a proprietary blend of High ORAC fruit & berry extracts from wild bilberry, blueberry, cherry, cranberry, elderberry, raspberry, rose hips, orange, strawberry & red concord grapeskin - which is not typically found in commercial multi-vitamins for kids.  The fruit & berry concentrates in Kids Potential™ is a custom blend designed to meet the needs of the original research study to support learning, memory and healthy brain function.*

According to the US Dept. of Agriculture, "50% of children in the US consume the USDA recommended number of servings in any given pyramid group and 80% DO NOT EAT the recommended number of nutrient rich fruits and vegetables." US Dept. of Agriculture, Agriculture Research Service, Family Economics & Nutrition Review, Trends in Food & Nutrient Intakes by Children in the US.  www.cdc.gov/needphp/bb_healthy/youth/index.htm.


All Natural, Not Synthetic Form of Vitamin E*

Potential™ contains all natural, full spectrum Vitamin E -- one of the most expensive ingredients in any multiple vitamin.  Potential™ contains mixed tocopherols and tocotrienols which each play an important role as antioxidants and are more fully utilized by the body than synthetic (dl form) Vitamin E.  Because Potential™ relies on food source nutrients, the Vitamin E in Potential™ is the very same full spectrum Vitamin E you would find in fresh, wholesome foods.  The bio-potency of natural Vitamin E is twice that of synthetic Vitamin E.  While synthetic Vitamin E is cheaper and is typically used in mass market kids vitamins, you won't find it in Kids Potential™.

Vitamhorm 2007: Vol. 76, p.281-308, "Alpha Tocopherol Sterioisomers," Jensen, SK, Lauridsen, C, Dept. of Animal Health, Welfare & Nutrition, Faculty of Agricultural Sciences, University of Aarhus, Denmark.

The body only uses the D-Form (natural) of Vitamin E.  Since there really is no body of research to clarify what happens to the L-form (synthetic form) of Vitamin E, and our bodies are not designed to accept the synthetic form, the long term implications are unknown.  The L-form (synthetic) is used in most commercially available kids multi-vitamins, but not in Potential™.

 

Full Spectrum Forms = Complete Supplementation*

Potential™ contains multi-source forms of ingredients to ensure full spectrum nutrition.  For example, commercially available products may contain beta carotene, but not all other (or full spectrum) carotenoids.  In a balanced diet, kids would get full spectrum vitamin supplementation.  Since we know that kids do not generally eat balanced diets, Potential™ provides full spectrum, supplemental nutrition.  Instead of just beta carotene, Potential™ provides beta carotene with mixed carotenoids.

 

Active Forms = Better for Most Bodies*

Potential™ contains the "Active Form" of vitamins so that the body doesn't need to make the conversion.  Genetic differences in the population cause some individuals to have difficulty making these conversions.  "Active Forms" do all the work for you.  These forms are more expensive, but we use them in Potential™ for the kids' benefit.  Several examples are: Potential™ contains two forms of Vitamin B-12 (methylcobalamin is an expensive form), phosphorylated (Active) forms of Vitamin B2, B6, Niacin, Niacinamide, two different forms of Vitamin C (fat soluble & water soluble) and full spectrum, mixed carotenoids as they would occur in a balanced diet.

 

Full Spectrum Minerals*

Minerals are generally not palatable and are also difficult to absorb.  Potential™ provides a broad range of multi-source minerals which are designed for palatability and provide a diversity of nutritional sources, similar to our omniverous diet.  Each chewable wafer provides a broad spectrum of minerals, including calcium, magnesium, zinc, manganese, chromium and molybdenum.  Additionally, Potential™ provides Selenium -- an important antioxidant for brain function which is not typically found in mass market kids' vitamins.

Potential™ also provides a unique form of iron which is a critical nutrient for developing brains.  Many popular mass market kids vitamins, like gummies are missing this essential nutrient for growing kids.

Potential™ also contains Taurine, an amino acid that plays many roles in brain metabolism -- both as a protective nutrient against environmental toxis, but also in brain chemistry regulating nerve function, neurotransmitter activity and behavior.

 

No Artificial Colors, Flavors or Preservatives

Many experts and parents believe that some ingredients are nutritionally unnecessary, especially for children and result in undesirable behavior and other negative effects.  A recent study published in The Lancet medical journal documents the negative impact of food additives on behavior in children:  The Lancet, September 6, 2007:  McCann D et al, "Food Additives & Hyperactive Behavior in 3 Year old and 8/9 Year Old Children in the community:  A Randomized, Double-Blinded, Placebo Controlled Trial."

KIDS POTENTIAL DOES NOT CONTAIN ARTIFICIAL COLORS, FLAVORS OR PRESERVATIVES.

 

Other Resources
Pediatr ANN. 2006 DEC; 35(12):898-902, 905-7.  The "Skinny" on Childhood Obesity:  How our Western Environment Starves Kids' Brains.  Lustig, RH, Division of Endocrinology, University of California at San Francisco, Center for Obesity Assessment, Study & Treatment.

Clin Biochem, 2003 SEP; 36(6):413-20.  Emergence of the Metabolic Syndrome in Childhood:  An Epidemiological Overview and Mechanistic Link to Dyslipidemia.  Kohen-Avramoglu, R., Theriault A., Adeli K., Dept. of Laboratory Medicine & Pathobiology, Hospital for Sick Children, Univeristy of Toronto, Ontario, Canada.

Investing in the Future
We donate a portion of our profits to support the nutritional needs of at risk children, because every child deserves a chance. 

*These statements have not been evaluated by the Food & Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.  *Kids Potential is not intended as a treatment for ADD/ADHD or to replace any prescribed medications for ADD/ADHD.